In the Beginning…

In the Beginning…

In the Beginning…

Wean Meister History – From 2010 – 2017

My baby is nearly 7 years old… Where does the time go!!

With the re-launch of Wean Meister in 2017 we wanted to honor and recognise everything that it took to get us where we are today.  So this big ol’ post is all about our growth journey.
Upon reading, I hope you will discover (as I am learning along the way) that anything is possible over time… with love and dedication… but you might already know that ;o)

Wean Meister had humble beginnings indeed… With a tiny budget on a credit card and a leap of faith!

You see back in 2009 when I was experiencing the wonderful world of weaning for the first time, there was no such thing as a silicone tray for freezing home-made baby food in the Australian baby market.

I was getting a bit of a kick out of preparing nutritious home-made baby food for my babe.  But what irritated me was banging ice-cube trays on the side until they either all fell out at once, or else the tray snapped and I nearly lost a finger – maybe you can relate??


So I had my light bulb moment and the seed of Freezer Pods began to grow.


Freezer Pod

My first born Aria – with our Freezer Pods concept in 2010.

I LOVED motherhood and wanted to find a way to work from home so I could always be there for my family.  But baby brain is REAL!  So my first year of planning the business was ideal for my mind and my motivation to become a business owner soared.
Although at that stage all I ever wanted was to create a product that solved an everyday problem, so I could sell it on eBay.

I learnt a lot about business in that first year and a lot about manufacturing.
When I started talking to Mum’s about my idea I realised the product had amazing potential.  I decided to develop a brand and a website to do this properly!
But my budget for all this was nearly non-existent – “who cares – where there’s a will there’s a way…”

Luckily for Wean Meister, my partner is an I.T. guy.
He had never actually built a website before… he didn’t let a little thing like that stop him!

So Wean Meister was born from self-taught graphic design skills and a regular old 2009 style ‘nothing special’ camera.

Humble I tell you… But the product seemed to sell itself!

Wean Meister’s first logo in 2010


My garage was the warehouse.  I would hand wrap the orders in brown paper and me and baby Aria would head down to the local post office every day to dispatch our orders.
My customers must have sensed the ‘early stageness’ of the brand because they were always so open with me. I regularly received emails of thanks and gratitude for the Freezer Pods, which I thought was incredibly kind of them and very motivating!



Gives me a bit of a buzz just reminiscing about all that!



A year or so later I invested all my profits into a re-brand.  I wanted to do the Freezer Pods justice and give them the high quality image they deserved.


I worked with professional designers and photographers – very fancy!


I also developed 2 new products – The AdoraBowls and Easy Rinse bibs (1st edition).


Then I was blessed with my second beautiful daughter! At around the same time in 2012 the business got to crazy busy level.  The whole thing is a bit of a blur if I’m honest.  I think that will be for another blog post…

But I hung on for dear life and I’m so glad I did.


I was glad I’d built a nice strong foundation for the new brand because the products continued to sell themselves.


And I continued to do it all… around the kids, in-between the dancing and the swimming and the play dates.


Upon reflection I might say they were the hardest and greatest years??


Slowly I outsourced what I could.  I got a warehouse and a warehouse manager!!


But life moves on and so did we… To Dublin, Ireland in fact!
We wanted to have lots of lovely family time and we wanted the kids to have proper relationships with their Nanny’s Grandad’s, Aunties, Uncles and Cousins in England and Ireland.  So we went for a year!

I barely knew myself at first… all that family support. And TIME because both kids were in school over there.

It gave me a chance to truly relax and unwind.

I got massively into yoga, which I had been dabbling in for the previous couple of years.

As for Wean Meister… It was the perfect time to reflect on where to take it next.
I had collected plenty of product ideas – but lacked the time and inclination in the past to really get them off the ground.

What I discovered was I needed to re-connect with Wean Meister.  I was clearly long past the weaning phase.

Through my daily yoga everything suddenly became crystal clear.
Wean Meister is about more than just weaning… it’s about a love of motherhood and a love of life!!
I was flooded with ideas.  And as they say history has a habit of repeating itself.  So next of all came a strong desire for a re-brand!  I know my customers and I know myself so this time, Wean Meister is getting a little bit personal.
Like everything, Wean Meister needs love and passion in order to thrive.  So that’s what it has got!


We have developed the new Sippy Skillz and Scoopsy Plate and we have other new products in development.

Alongside that I have changed my job title from Director – to Creative Director and I am truly inspired to bring a little vibrancy and creativity into the baby feeding market.


I can only imagine where we’ll be in the next 5 years.  But one thing that I know for sure… we’ll be bringing more good things to more good people.


Thank you to my customers for their ongoing support.  We don’t take anything for granted.

Sarah xx.


Launching NEW Branding and NEW Products

Launching NEW Branding and NEW Products

Launching NEW Branding and NEW Products!

Wean Meister has chosen beautiful water colours and mandala artwork for Branding identity.

Mandalas represent wholeness and connection to life and the universe.

Through our blog, we aim to support Mums holistically – empowering your body, mind, and spirit. Enabling you to get the very best from your motherhood journey and family life.

Through our foxy forest scene wean meister brings a little creativity to the baby feeding market.  We have fun with baby feeding.  It is also directly in line with our new forest friends prints.

*NEW PRODUCT* Sippy Skillz:

Brand new and completely unique on the market.  Sippy Skillz have been designed with your baby in mind.

  • Dentists recommend your baby drinks from an open cup to prevent tooth decay

  • Wide base – prevents spillage

  • 2 handles to make it easy for little hands to hold

  • Measurement lines – as a guide to how much your baby is drinking

  • Extremely durable

  • Bacteria resistant

  • Easy to clean

  • Dishwasher safe

  • Your baby might surprise you how quickly they learn new skills

  • Let them learn in the waterproof, Easy Rinse Bib

  • Suitable from 6 months – 4 years

*NEW PRODUCT* – Scoopsy Plate

Brand new and completely unique on the market.  Scoopsy Plates have been designed to support your toddle with independent self-feeding.

  • Overhanging edge – easy to get food on spoon.

  • Toddler friendly food dividers

  • Bottom of plate – anti-slip silicone

  • Durable – will last for years

  • High grade LFGB silicone – your baby’s safety is top of our list!

  • FUN

  • Encourages independence and self-feeding

  • Resists stains

  • Geometric edge – high quality finish

  • Quirky irregular shape


AdoraBowls have been a family favourite for 5 years now.  They still have the same awesome suction lid, but we made a few tweaks to perfect this unique and versatile product.

  • Improved wide base

  • New pattern – modern herringbone design – family friendly.

  • New measurement lines inside showing up to 300ml

  • 6 new colours

*NEW PRINTS & COLOURS* – Easy Rinse Bibs

  • Forest Friends Theme – bohemian bunny

  • Forest Friends Theme – funky foxes

  • Forest Friends Theme – beatnik bear

  • 6 beautiful new colours

  • Choose printed or plain designs

  • Proudly the best waterproof bibs on the market

  • These bibs will catch everything

  • Completely unrestrictive

  • Extremely soft and comfortable

  • Suitable from 6 months – 3 years

The Easy Rinse Bib and Sippy Skillz Training Cup are designed to be used together.

Of course learning to drink from an open cup will be messy.  But there is no fuss and no drama with the completely awesome and waterproof Easy Rinse Bib.

The tray collects all spills and keeps clothing dry.

Your baby is going to love experimenting with this small, soft cup. S/he will have lots of FUN harnessing these ‘big kid skills’. And preventing tooth decay while they’re at it.

Don’t under estimate how quickly your baby will pick up this new skill.

Dentists recommend teaching your baby to drink from an open cup from 6 months.

Wean Meister LOVES nature, fresh air and trees!!
So our new theme has 3 cute new characters – they are fun loving, playful and connected to the natural world.

Beatnik Bear, Bohemian Bunny and Funky Foxes will be proudly printed on our Easy Rinse Bibs and embossed on to our brand new Mini AdoraBowls (*COMING SOON!*)

Wean Meister has 3 NEW PRODUCTS and 6 NEW COLOURS.  We also made some tweaks to perfect our existing products as well as creating a new print for our Easy Rinse Bibs.

Your baby’s safety is paramount to wean meister.  That is why we surpass safety guidelines and use high grade LFGB on our products.  You can be sure our silicone does not omit any nasty chemicals.  BPA Free, Phalates Free.

WOW – That’s a wrap! Delighted to be finally releasing the new Wean Meister to the world.  I hope you like it.

Sarah x.
wean meister- Founder


Copyright Information

Copyright Information

Copyright Information

Copyright Infringement

This page acts as a cease and desist to those that sell products from Wean Meister designed molds; and to educate those that perhaps didn’t know about our copyright and that Wean Meister is the original owner of this product/mold.
Wean Meister is a reputable brand. We design and produce our own unique products and strive to provide the highest quality for our customers.

Freezer Pods were unique to Wean Meister since 2010. Unfortunately fraudulent products created/stolen from Wean Meister’s mold are now being sold through Alibaba and now sadly re-sold though Amazon. Having reviewed these products we can report they are flimsy in comparison and not made with high grade LFGB grade silicone – they look the same to the eye, from the perspective of the online shopper, but not to the touch.

As the rightful owner of this product Wean Meister strives to do everything in its power to protect it’s products and reputation. It is disheartening to see years of work being ripped off and sold cheaply on Alibaba. Copyright infringement is theft, therefore this page is to state Wean Meister’s position.

It is very easy to spot a fraudulent Freezer Pod, disguised under a different name, as they have Wean Meister’s images embossed across the top of the product. The image of the baby face, strawberries, pumpkin and apple are taken directly from Wean Meister’s packaging as designed by Wean Meister’s graphic artist in 2011. One year after their initial launch, they applied the new imagery to their mold for this very reason; to prevent fraud.

Another way to spot a fraudulent Freezer Pod seller is that their company name is printed on, instead of embossed. The manufacturers can then cheaply and easily on sell the product to hundreds of ‘want to be’ brands. Authentic brands that pay for their own molds and design have their logo embossed, for permanence.

Finally, it is easy to see a ‘rip off’ Brand, as they won’t have any back story, or little or no online presence apart from their Amazon shopping cart.

If we are able to convince Amazon to stop selling products laced with copyright infringement, we are able to cut out their main sales channel and put this theft to an end very quickly.

All fine details and proof of our copyright, as set out by our designer can be viewed here:
Wean Meister Illustration Copyright Info – Crackers Art

The New Launch Video

The New Launch Video

The New Launch Video!!


The new Branding has been a year in the making… Wean Meister has evolved.  After seven years in business we are launching 3 new products and a completely NEW look and feel.  We strive to bring you a brand that is vibrant, creative and deeply connected to the needs of Mum and baby.

This launch video is a teaser of things to come.

Stay tuned and thank you for being part of our journey ;o)




Babyology Loves Wean Meister

If it’s any good and it’s for babies, Babyology will want to know about it…

We continue to receive unpaid editorial, because Babyology appreciates, the high quality of Wean Meister products and understands that they are genuinely awesome to have around during the weaning phase.

Here are 2 articles.  We have also been included in numerous gift guides.

babyology wean meister